Paddy Power has positioned themselves to be the main sponsor with the Sunday Times, The Times and The Sun along with each of the respective papers mobile apps. The agreement will provide Paddy Power with substantial exposure for those apps and the premier league sections offered within them.
This agreement will be in place for a period of three years and could be extended at that time if all parties agree. Paddy Power is the largest betting site within Ireland offering a live casino, regular casino, sports, live betting, online poker, bingo, mobile, Vegas games and various lotteries.
Tom Wyse, who heads up the media division at Paddy Power stated “To be part of this groups mobile apps as the exclusive bookmaking provider is incredibly important to our company. Football is an important part of our culture and business and it is rewarding to be involved with partners who share our values relating to the Paddy Power brand”